You don’t need to be on every social media platform to succeed. The strongest strategies focus on the channels where your audience actually spends time, align with clear goals, and drive measurable results. Andrew Exler Marketing helps brands cut through the noise and build focused, data-driven social strategies that deliver real impact.

Customer reviews are one of the most powerful credibility drivers a business can have, and yet so many organizations struggle to gather them consistently. If you’ve ever wished more of your customers would share their experience, you’re not alone. The good news? Encouraging reviews doesn’t have to be complicated. With the right approach and the support of Andrew Exler Marketing, you can make it easy, natural, and even enjoyable for customers to speak up.

From the classroom and into the industry, what are today’s marketing students carrying with them into their careers?

#TheGroundFloor welcomes University of Pittsburgh junior and Andrew Exler Marketing Intern Cate Cinti as she walks us through her main takeaway from her classes: the four stages of campaign planning. She discusses how to succeed in each of these steps and why they matter. She also shares some insight into facing the rapidly changing environment of the marketing industry.

Have you ever wondered who the people are behind your favorite business or brand account on social media? It is essential to have the perfect person running your account. There is so much that goes in to running a social media account (well), that it’s easy to forget the work it takes to be GREAT!

In partnership with Growth10 (G10), I am happy to present my next collaboration with Co-Founder, Tom Healy, where we discuss why it is ESSENTIAL that you are careful in selecting who is running the social media account(s) for your business. Growth10 is the #1 community for entrepreneurs and as their mission states, Growth10 wants to help entrepreneurs grow faster and have a greater impact on the world. As part of your G10 membership, you will be providing a needs-based scholarship for an entrepreneur to be in the G10 Community. I am a proud member & contributor of the Growth10 community and I invite you to test it out with a 7-day free trial! You won’t regret it!

Enjoy this week’s video blog!