Exler Marketing: A New Phase
TL;DR (Too Long; Didn’t Read): Exler Marketing is entering a new chapter, evolving from a one-person consultancy into a team-driven, full-service marketing agency. The rebrand reflects our growth, collaborative approach, and continued focus on thoughtful strategy, strong partnerships, and long-term impact, while staying rooted in the values and relationships that built the agency from the start.
Today, we officially enter our next chapter as Exler Marketing.
What began in 2019 as a one-person consultancy has grown into something far bigger than a name, a logo, or a single individual. This moment marks an evolution of the work, the team, and the partnerships that have shaped this agency from the very beginning.
From One Desk to a Growing Agency
In 2019, I started this business as Andrew Exler Consulting. It was a one-person operation focused on strategy, guidance, and helping organizations think more clearly about their marketing.
As relationships deepened, so did the work.
What began as consulting evolved into hands-on execution, collaboration, and long-term partnership. Clients were not just looking for advice. They wanted a team that could help carry ideas from strategy to reality and stay involved every step of the way.
That evolution led to Andrew Exler Marketing, and over time, something even bigger began to take shape.
This was no longer a solo operation. It was becoming a team.
Growth Measured in People, Not Just Projects
Since 2019, the growth of this agency has been defined less by scale and more by people.
Today, Exler Marketing includes a full-time Digital Marketing Manager alongside a broader group of strategists, creators, designers, and partners who make up the Exler Marketing ecosystem.
Together, this team supports clients with consistency, responsiveness, and a shared commitment to high-quality work.
This structure allows us to move faster, think more strategically, and stay closely connected to the organizations we support, while maintaining the hands-on approach that has defined the agency from the start.
At a certain point, it became clear that the name of the business needed to reflect that reality.
This was no longer about one person.
Why Exler Marketing
The shift to Exler Marketing is intentional.
It reflects the evolution from a personal consultancy into a team-driven agency. It represents collaboration over individualism, consistency over quick wins, and long-term partnership over one-off projects.
It also stays deeply rooted in where this all began.
A Logo Grounded In Generations
From the beginning, our branding has carried meaning.
When I first started the agency, I drew inspiration from my father’s accounting firm, which itself was founded by my grandfather. Their business was built on trust, precision, and long-standing relationships.
The “X” became a foundational element of our early branding. It also carries personal significance. “X” was the nickname based on our last name shared by my grandfather, my father, and me throughout our lives, bridging three generations.
As a symbol, the X represents connection and precision. It reflects how we approach our work: building strong relationships and delivering marketing support that is thoughtful, reliable, and done with care.
As we enter this new phase, the refreshed Exler Marketing logo carries that same meaning forward. The look is new, but the foundation remains the same. It honors where we came from while signaling where we are going as a growing agency.
What We Do at Exler Marketing
Today, Exler Marketing is a full-service marketing agency built to support businesses and organizations at different stages of growth, with both strategic guidance and hands-on execution.
Our work includes:
Digital marketing strategy and long-term planning
Social media strategy and management, including content development and engagement
Website design, strategy, structure, and content, from refreshes to full builds
SEO and organic growth support to improve visibility and search performance
Advertising and paid media, including Google Ads and targeted campaigns
Email marketing, from campaign planning to execution and optimization
Fractional CMO support, providing senior-level marketing leadership without the overhead of a full-time hire
Hiring assistance, helping organizations identify, evaluate, and onboard marketing talent
Speaking and education, including workshops, presentations, and advisory sessions
At the core of everything we do is a simple belief: marketing should be intentional, collaborative, and aligned with real business goals. We aim to feel like an extension of the teams we work with, not an outside vendor.
What Our Partners Say
That approach is reflected in the feedback we hear from the organizations we work with.
Kim Zdanowicz from The Normandy Senior Living says, “It feels like the Exler Marketing team is down the hall from us. They are so responsive.”
Scott Hetland from Archangel shared “The Exler Marketing team is easy to work with and are open to new ideas, and they bring a lot of great ideas as well to advance our marketing strategy and tactics. Andrew Exler has added talent to his team over the last few years, and that has upped our game. It shows what we have accomplished in terms of growing our social audience, generating sales leads, and presenting our brand in a professional manner across all posts and collateral.”
Looking Ahead
This rebrand is about alignment, not reinvention. It aligns our name with who we are today, our visual identity with the standards we hold ourselves to, and our future with the values that have guided us since day one.
What does not change is our commitment to our partners, our belief in steady progress over flash, and our focus on doing work that actually matters.
This is Exler Marketing.
A new phase, grounded in experience, built on relationships, and focused on what comes next.
Learn more at https://www.exlermarketing.com/.
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