How to Encourage and Showcase Customer Reviews
TL;DR (Too Long; Didn’t Read): Customer reviews are one of the most powerful credibility drivers a business can have, and yet so many organizations struggle to gather them consistently. If you’ve ever wished more of your customers would share their experience, you’re not alone. The good news? Encouraging reviews doesn’t have to be complicated. With the right approach and the support of Andrew Exler Marketing, you can make it easy, natural, and even enjoyable for customers to speak up.
Why Reviews Are So Powerful
Think about the last time you tried a new product or service. Chances are, you checked the reviews first. We all do. They help us feel safe in our choices.
For businesses, reviews:
Build trust faster than traditional marketing
Strengthen your relationship with current customers
Influence potential customers long before they reach out
People trust people. And reviews, whether a quick sentence or a detailed story, give your brand a voice that sounds real, relatable, and reassuring.
These four stages may seem intuitive to some, but they’ve proved invaluable to me as a college student just beginning my marketing journey. I hope that by breaking them into their crucial elements, I can create an overview and make them easier to visualize!
Make It Easy For Customers
Most customers are happy to leave a review, they just forget, or they aren’t sure where to go. When you remove those barriers, participation goes way up.
Here are a few gentle, customer-friendly ways to make reviewing effortless:
Add simple review links. Place a direct review link anywhere your customers naturally interact with you:
On your website
In follow-up emails
In your team’s email signatures
A single click should take them right where they need to go.
Use QR codes in person. If you meet customers face-to-face or operate a physical location, QR codes are a game-changer. Put them on:
Flyers
Receipts
Business cards
Checkout counters
Scanning takes seconds and eliminates search frustration.
Send a quick reminder. Sometimes all someone needs is a little nudge. A short, kind follow-up message: “We’d love to hear how we did!”, often inspires people to share their experience. Convenience is everything. The easier it is, the more reviews you’ll see. At Andrew Exler Marketing, we make that process even easier.
With thoughtful email marketing and strategic ad campaigns, we can help you reach customers at the right moment, keeping the ask simple, seamless, and convenient. The easier the path, the more reviews (and results) you’ll see.
Show Customers That Their Voice Matter
People leave reviews when they feel heard. That’s why responding is just as important as asking.
A few simple habits go a long way:
Thank people for positive comments
Respond quickly to concerns
Show genuine appreciation for anyone who takes time to leave feedback
When potential customers see you engaging thoughtfully, it reinforces trust. And when current customers feel acknowledged, they’re more likely to return, and more likely to keep sharing feedback in the future.
At Andrew Exler Marketing, we help brands build a natural, friendly brand voice that feels genuine across every channel. Through consistent social media content, clear email communication, and clean, purposeful ad messaging, we shape a tone that sounds human, approachable, and unmistakably you. It’s not just about what you say, it’s about how you show up every day.
Build an Environment That Welcomes Feedback
Growing your review presence isn’t about pushing harder, it’s about making feedback part of your everyday rhythm.
Ask kindly. Make it simple. Respond genuinely.
Over time, you’ll see:
More reviews coming in
Stronger relationships with customers
A more trustworthy online presence
It’s a small shift with a big payoff.
Keep Growing
Start with one or two of these ideas, and you’ll be surprised how quickly the results show up. Reviews don’t require a complicated strategy, just a thoughtful approach that meets people where they are.
And that’s exactly where Andrew Exler Marketing can help you grow. From clear, approachable email campaigns to social content and ads that spark real interaction, we help you build simple, consistent touchpoints that encourage customers to share, respond, and return. By making every step feel natural and easy, we support the kind of steady, sustainable growth that builds your reputation over time.
If you’re looking for more practical tips to help your business build trust and grow smarter, stick with us here on #TheGroundFloor. We’re going to start sharing insights that help you level up your digital presence one step at a time. On Andrew Exler Marketing’s social media pages, we’re constantly sharing quick, practical marketing tips, including the one featured here! Check it out on our Instagram here.
Keep exploring #TheGroundFloor and stay connected with us on Facebook, Instagram, and LinkedIn. Check out this marketing tip on Instagram here!
