#TheGroundFloor

A professional development blog highlighting experiences, wisdom, success stories, failures and everything in-between.

Interested in being a guest contributor? Email us at info@exlermarketing.com.

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Guest Contributor, Business Andrew Exler Guest Contributor, Business Andrew Exler

COVID-19: The Business Impact on the Esports Industry: Guest Contributor, Jordan Sherman

#TheGroundFloor is excited to welcome guest contributor, Jordan Sherman! Jordan is the Head of Revenue Operations at Gen.G Esports, the leading esports organization connecting the U.S. and Asia.

Join Jordan as he details COVID-19's effect on business while providing examples for how he envisions opportunistic & smart companies can use this time to build a fan base, an audience and long-term growth. Read this week’s blog to learn more!

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Guest Contributor, Motivation Andrew Exler Guest Contributor, Motivation Andrew Exler

Learning Through Volunteering: 412 Food Rescue

Volunteering is a great way to form a stronger sense of place, whether in your own neighborhood or a new part of town. As I have been continuing my journey of starting my own business, I have made a strong effort to build relationships with others who are in similar situations as I am, both locally and nationally.

I have a great friend named Carly Ellis, Founder of Street Lark. Carly & I decided to dive-in to a new opportunity we call, “Learning Through Volunteering”, where we volunteer portions of our time to work with and learn about various non-profit organizations.

We’re excited to kick things off with 412 Food Rescue, which is a Pittsburgh-based nonprofit fighting both food waste and food insecurity. Enjoy this week’s #blog post of #TheGroundFloor to hear all about our experience!

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Business, Guest Contributor Andrew Exler Business, Guest Contributor Andrew Exler

Investing In Relationships: Guest Contributor, Brett Baur

#TheGroundFloor is excited to welcome another guest contributor to the table, Brett Baur!

Brett Baur is currently the Vice President, Corporate & Premium Partnership Sales for the Pittsburgh Pirates. Brett’s partnership philosophy stems from a notion taught by an industry mentor – “we want to be viewed as teammates, not a team you sponsor”.

Previously, Brett was the Vice President, Global Partnerships at Monumental Sports & Entertainment and a Senior Manager of Partnerships with the Pittsburgh Penguins where he developed unique platforms and campaigns for brands like Berkshire Hathaway HomeServices, the Preferred Realty, Evoqua Water Technologies, FanDuel, HBK CPAs & Consultants, Kent State University, The Milkshake Factory, Orr’s Jewelers, Robert Morris University, Window Nation, and others.

Brett and Andrew Exler have been friends since they first met in the Spring of 2016 and have helped each other grow personally and professionally. Andrew introduced Brett to Pittsburgh’s 50 Finest with the Cystic Fibrosis Foundation and helped him get accepted into the program while mentoring him through the process. Brett and Andrew regularly discuss sports business, philanthropy, marketing trends and continue to push each other to succeed!

If you’d like to contact Brett, please reach out to him on LinkedIn or via email at Brett.Baur@pirates.com!

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