#TheGroundFloor

Practical marketing tips and honest lessons from the Exler Marketing team. What works, what doesn't, and why.

Interested in being a guest contributor? Email us at info@exlermarketing.com.

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Guest Contributor, Motivation Andrew Exler Guest Contributor, Motivation Andrew Exler

Stay The Course - Plans Change & That's OK: David Kaplan, General Assignment Reporter, WTAE

In the first video blog interview of #TheGroundFloor, Andrew Exler sits down with David Kaplan, General Assignment Reporter at WTAE in Pittsburgh. David shares a bit of his story growing up & how he got into his career.

David highlights the advice he wish he could go back and tell his younger self, especially noting that everything will work out in the end.

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What Does It Take To Start A Personal Brand? Guest Contributor, Ethen Ostroff

#TheGroundFloor is thrilled to welcome guest contributor, Ethen Ostroff, aka “The TikTok Lawyer”, for this week’s edition.

With over 212,000 followers and more than 6 MILLION likes on TikTok, Ethen has built his strong personal brand utilizing social media while continuing his full-time role as an Associate at Ostroff Law.

I am very excited to welcome Ethen to #TheGroundFloor as he shares his story where he discusses what it takes to start a personal brand.

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Guest Contributor Andrew Exler Guest Contributor Andrew Exler

5 Ways To Make Your Video Look More Professional: Guest Contributor, JT Healy

#TheGroundFloor is thrilled to welcome guest contributor, JT Healy, for this week’s edition!

JT was born and raised in Pittsburgh PA and still refers to it as home. Growing up in Fox Chapel area, JT and I knew each other since we were very young (because everyone in Fox Chapel knows each other). The name may sound familiar because JT’s brother, Tom, is not only my mentor, but has been like a brother to me.

After staying close to home attending Washington & Jefferson College, JT made the bold decision to move across the country to Scottsdale, AZ. He has worked in various roles in diverse industries but has always had a passion to create and capture memories. Fast forward 6 years and many youtube tutorials, online training courses and being thrown into the fire he now has started his own side hustle. JT Healy Media has become a passion project where he produces, films and edits videos ranging from wedding celebrations to corporate culture videos.

I am very excited to welcome JT to #TheGroundFloor as he provides our FIRST EVER video blog! Are you into video editing but struggle to make your videos go from “good” to “great”? This blog is for you!

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Motivation Andrew Exler Motivation Andrew Exler

Know Where You Are

When starting your own business, it’s easy to make every excuse not to take the time to step-back and review your progress. Thanks to some great advice, I’ve made sure to journal how far I have come in business & life.

Are you ready to start tracking how far you’ve come or have you already started? Whether it be in regard to your business, education, career progress, leadership positions, etc., it is key to track where you are.

Enjoy this weeks blog post of #TheGroundFloor with some my top tips when it comes to knowing where you are!

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